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April 01, 2015

Hotel Images Matter; An Empirical-Based Guide to Hotel Photos that Best Encourage Online Bookings

April 01, 2015/ Cyndi Burt

Based on findings from a recent study commissioned by Expedia, this paper reveals findings on the most effective hotel imagery to convert shoppers into bookers.

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April 01, 2015/ Cyndi Burt/ Comment
April 01, 2015

Orbitz: Mac users book fancier hotels than PC users

April 01, 2015/ Cyndi Burt

Mac users are 40% more likely to book a four- or five-star hotel than PC users. A similar skew applies for iPad users.

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April 01, 2015/ Cyndi Burt/ 1 Comment
November 14, 2014

The impact of technology on the hotel sales role

November 14, 2014/ Cyndi Burt

The Buyer is more educated, engaged, knowledgeable and sophisticated than ever before. Their behavior transforms all market segments.

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November 14, 2014/ Cyndi Burt/ Comment
October 04, 2014

Is your hotel ready for business intelligence?

October 04, 2014/ Cyndi Burt

Let's take a look at some common areas where hotels and hotel companies frequently have room to improve their data quality.

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October 04, 2014/ Cyndi Burt/ Comment
Marketing Tips
January 27, 2014

Win big in the distribution landscape

January 27, 2014/ Cyndi Burt

As hotel revenue managers, we must strive to be fit distribution athletes—understanding and optimizing the landscape, including digging deeper into the mobile, search and social models that have become part of it.

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January 27, 2014/ Cyndi Burt/ Comment
Marketing Tips, Noteworthy
January 27, 2014

Top Ten Traits of A Hospitality Professional

January 27, 2014/ Cyndi Burt

So what sets a Professional apart from the riff raff that seems to strut its stuff without sense or shame in our stratosphere! Well! there is a range of hard and soft traits that help us define a Professional.

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January 27, 2014/ Cyndi Burt/ Comment
Marketing Tips, Noteworthy
January 24, 2014

8 Electrifying Hotel Marketing Trends for the Coming Year

January 24, 2014/ Cyndi Burt

Bookings will occur across screen technologies. This will be the year where guests will start and end their booking cycle on a variety of technologies. For example, they might narrow down the top three hotels to stay at in Chicago on their desktop, but actually book their reservation on a tablet or smartphone.
 

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January 24, 2014/ Cyndi Burt/ 1 Comment
Marketing Trends, Noteworthy
January 06, 2014

IHG on delivering localised and personalised guest experiences, enabled by technology

January 06, 2014/ Cyndi Burt

To win guest loyalty in the future, hotels need to deliver a global, local and personalised experience.

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January 06, 2014/ Cyndi Burt/ Comment
Marketing Trends, Noteworthy
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Hotel Marketing Made Simple

What our clients are saying:

“The iSaleskit is a great sales tool and easy to manage.


The eMarketing360 Operations Team is always there.


Adding the eMarketing360 (products) for our team to use has helped us sell.


The iSalesKit is rapidly becoming a ‘favorite’ among our sales people and we receive great feedback from meeting and event planners.


We rolled out the new eSaleskit for our property to our region and received nothing but rave reviews and great comments!”

 

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